Creative agriculture coupling culture creativity and technology innovation is the motive force of rural economic growth. Three factors model was constructed by way of the endogenous economic growth theory on the basis of analysising the creative agriculture’s influnce factors to introduce the entrepreneurship. The changes were analysed, that of the reed industry of Yuanjiang city in Hunan province to explore the influence of creative agriculture on rural economic development. The results show that the creative agriculture to promote transformation and upgrading of traditional agricultural structure, increase rural employment opportunities to attract rural labor transfer employment on the spot or in the vicinity, increase rural residents’ income to narrow the income gap between rural and urban area, and increase rural energy to avoid the “hollowing out” in the countryside.